Marketing, Bachelor of Business Administration

  • 120 credit hours required for degree
  • 36 advanced credit hours required for degree
  • 30 upper-division hours (with minimum 15 hours in major courses) and 25% of total semester hours required for this degree must be completed at A&M-SA to satisfy residency requirement 

All students must complete the University’s Core Curriculum and the specific requirements of the major. In some cases, a course that is required for a major may also be counted towards the Core Curriculum.

Core Curriculum 1
ENGL 1301Composition I3
ENGL 1302Composition II3
or ENGL 2311 Technical Writing
MATH 1314College Algebra3
or MATH 1324 Math for Bus/Soc Sci I
Life & Physical Science3
Life & Physical Science3
Language/Philosophy/Culture 3
Creative Arts3
American History3
American History3
Government/Political Science 3
Government/Political Science 3
ECON 2301Principles of Macroeconomics3
SPCH 1315Fund of Public Speaking3
ECON 2302Principles of Microeconomics3
Required Support Courses
QMBS 2305Business Statistics I3
ACCT 2301Principles of Financial Acct3
ACCT 2302Principles of Managerial Acct3
CISA 1305Business Computer Applications3
University Requirements
UNIV 1301First Year Seminar3
BUAD 4101Jaguar Tracks IV: Business1
Business Core (Upper Level) 2
ACCT 3301Accounting for Non-Accnt Mjrs3
BCOM 3304Bus Communication3
BLAW 3341Business Law3
QMBS 2310Quantitative Skills-Business3
QMBS 3360Business Statistics II3
CISA 3358Management Information Systems3
FINC 3337Finance for Non-Finc Majors3
MGMT 3311Principles of Management3
MGMT 3320Supply Chain & Operations Mgmt3
MKTG 3311Principles of Marketing3
MGMT 4370Decision Making and Bus Policy 3 3
BUAD 4170Business Capstone Lab 3 1
Major Courses
MKTG 3340Consumer Behavior3
MKTG 3341Marketing Research3
MKTG 3342Integrated Mktg Communication3
MKTG 3343Digital Marketing (must be classified as senior standing)3
MKTG 4361Marketing Management (must be classified as senior standing)3
MKTG 4363International Marketing3
Major Requirements
MKTG Elective 3
Personal Selling (is recommended)
MKTG Elective3
MKTG Elective3
Business Experiential Learning1
Total Credits120