Marketing, Minor
Obtaining a minor in Marketing equips students with focused expertise in the ever-evolving realm of business. Those who choose to minor in marketing will gain valuable skills applicable to various career opportunities in advertising, social media marketing, marketing research and analytics, sales, consumer behavior, and sports marketing. This minor not only integrates seamlessly with the Bachelor of Business Administration program but also enhances other academic paths like Communications, Political Science, Graphic Design, Kinesiology and Information Technology.
To earn a minor in Marketing, a student must complete the following:
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKTG 3311 | Principles of Marketing | 3 |
| MKTG 3340 | Consumer Behavior | 3 |
| MKTG 3341 | Marketing Research | 3 |
| Selecting 9 hours from the following: | 9 | |
| Integrated Mktg Communication | ||
| Digital Marketing | ||
| Visual Media Marketing | ||
| Brand Management | ||
| Social Media Marketing | ||
| Services Marketing | ||
| Sport Marketing | ||
| Total Credits | 18 | |